Who's really using online coupons?

According to a new study by RevTrax, a digital coupon marketing provider, more affluent consumers are more likely to use online coupons than lower income consumers. RevTrax identifies the leading locations and demographic trends ties to digital coupon activity. The data from this study was collected in Q2 2012 and was based on millions of online transactions.

This study named five top demographic categories that stood out as “most likely to use digital coupons.” The following are the categories:

Many companies assume that low-income consumers are most likely to use digital coupons. This study showed that “areas with higher income levels use the most digital coupons, activating nearly 100% more coupons than those at or around the media income level.”

 

Many companies could benefit from using online coupons. It’s a smart Internet marketing strategy for businesses with a higher-income target market!

Source: http://marketingland.com/study-affluent-consumers-more-likely-to-use-digital-coupons-than-lower-income-groups-28766