Hey y'all,

I'm McKenzie McCart. I'm an Integrated Marketing Communications Major with minors in Communication Management Design, Legal Studies, and Sociology. As graduation looms ever closer, I find that I'm conflicted about what I want to do with my life. After much contemplation and general angst, I think I've decided that I want to do a little bit of everything: marketing, event planning, PR, design, etc. I'd love to work in the arts or with creative people, and I love to help small businesses find their footing online. =D

In the past, I've had several internships in the marketing realm. My first marketing internship in 2009 was for The Ocean Club, a spa and resort in NC where I designed their websites and worked with them to create printed marketing materials to send to both clients and perspective clients.
(www.ocspanc.com & www.youroceanclubwedding.com)

The next summer, I worked at a massive B2B, Commercial Web Services, a division of the much larger (and more intimidating) Dominion Enterprises. At CWS I worked with a small team that managed the companies CRM database and helped develop their new Dealer Management System (DMS). I spent a ton of time on the phone interacting with clients and in meetings learning the best ways to train clients to use CWS products effectively.

More recently, I worked with a Social Media Consulting firm (SOMEGO) in Washington, D.C. creating custom SMM plans for D.C. businesses and the federal government (Dept. of Education). Our team was incredibly small and incredibly close, and we basically jumpstarted SOMEGO and cornered the social media marketing in D.C.
(www.rivasolutionsinc.com)

Most recently, I was a marketing and PR intern at FashionMode PR in Shoreditch, London. At FM, I got the chance to meet designers, go to London Fashion Week, and work creatively with the Business Manager to launch an online store for FM's in-house label, OSHUN. I finally got the chance to work with other interns (YAY!) and work with some ladies for a change. =)

After all of the different experiences I've had in the wonderful world of marketing, I'm excited to take this class and bring my experience full circle. There is always something new to learn about online marketing and social media. In this day and age, you really can't know too much about the Internet and how to use it to your (or your businesses) advantage.

See you in class!
-McKenzie

www.twitter.com/mckenziewmccart
www.linkedin.com/in/mckenziewallmccart