'Erry Day I'm Tumblr'n

This week, I learned a bit about Tumblr in my Media Planning class. I found the information useful and relevant to this class as Tumblr can be used as an online marketing tool for both large and small businesses.


So, you may be wondering-- what is Tumblr? Tumblr is a blogging interface that was developed by David Karp in 2007. By 2011, Tumblr's user base grew by 900%, making it one of the most popular blogging platforms for users under the age of 25. It is a unique platform that is simple to use, and is largely visual in nature. Tumblr also is smartphone friendly. 

• Use short, highly visual blog posts. Catch other Tumblr users' attention!

• Forward your posts to Facebook and Twitter. Consistency and coverage are vital to the success of any online campaign. 

• Download the free Tumblr app for your smartphone so you can stay engaged on the go. 

• Don't be afraid to be creative! Users love a company that has personality!

Tumblr's audience is composed of a diverse group of individuals, 50% of which are 25 or under. Tumblr rates in the top 5 blogging platforms when averaging the amount of time that users spend on the site each time they visit. Although Facebook is still #1 in that regard, Tumblr has still been able to attract a huge following, including celebrities like Lady Gaga, Zooey Deschanel, and various other musicians and fashion designers. 

Tumblr allows people to connect with each other through images and tags. Users can follow other users with similar interests, creating their own relevant content stream that appears on their dashboard. Tumblr disperses content at a rapid rate, including photos, videos, gifs, and short statements from users. 

Many companies are currently using Tumblr as a marketing tool. Huggies is a successful example. It's Tumblr blog has successfully created a "lifestyle" around their brand. Users are encouraged to post cute images of their kids or short anecdotes about how Huggies have helped them through the many messes in life. The content produced on their blog is indexed by search engines and has greatly increased Huggies's search visibility online. 

Tumblr is a great online marketing tool for businesses who are already producing or are able to produce visual content. Tumblr can help to increase overall brand awareness and help a business engage with its users more creatively online. 

Want to start using Tumblr to promote your business? Here's some advice: