Attack of the Apps

As of today, one in five phones in the world are smartphones. And on these smartphones, there are apps. What are apps? Well, they are named for their file extension, .app and first became prominent in 2008 as a way for smartphone users to connect with their favorite brands online as well as gain access to information online.

Who is using these apps? To give some perspective, the average American has over 28 apps on their smartphone. Out of these apps, normally at least 6 were paid for. 55% of smartphone users use their apps to access their many social networks on a daily basis and a large portion on these users are known for their multitasking skills. Smartphone apps are slowly but surely changing mobile etiquette as we know it.

Most people don't leave their home without their smartphone. Many users check their smartphone right before bed and first thing in the morning when they wake up. People are using their smartphones when they drive, go to the bathroom, and even when they are in social situations where they could actually be talking to people in real time. Apps may actually be taking over the world...

So, how can you use apps to market your business via the internet and mobile devices? There are a ton of ways to utilize our generations new addiction to better your business. Many businesses have their own apps, which boost sales and provide mobile advertising on the go. Other businesses are taking the time to build up their online reputation so when users search on apps like Yelp and UrbanSpoon, their brand is able to gain exposure and momentum in the marketplace.

Apps are also a great source of income. Although many app creators have issues engaging customers initially, when an app takes off in this heavily saturated market it gains momentum quickly, building brand awareness. Apps can make money through sales in the app store, a free subscription supported app, a free app with in-app purchases, or as a free ad-supported app.

Smartphone apps are a must-have for upcoming businesses that have a large presence online! Apps are used by a significant amount of mobile phone users and they are easy to make. In such a large marketplace, users have many options. Why not gain exposure for your brand by putting an app into the market for consumer use? Everyone's doing it... you probably should too!