Most Millennials have heard of Pinterest. If you haven't yet discovered this dynamic Internet marketing tool, you should take the time to check it out. Getting a Pinterest account is fairly simple. You must first sign up to be invited to Pinterest or be invited by a friend. It normally only takes up to 2 weeks to get invited to create an account.
Once invited, you create an account and start to build your collection of pin boards. You can then add photos to your boards or follow others' boards that are relevant to your personal interests. Many users follow boards that correspond to their hobbies, like home decorating, DIY crafting, and cooking. Other popular pin boards on Pinterest involve pictures of clothes, weddings, pets, and photography.
Pinterest is addictive for many users. It is simply designed and has an endless scrolling feature that makes it easy for users to stay on Pinterest for long periods of time. There is also plenty of space on Pinterest for all of its users' content. This site allows users to pin about their hopes and dreams, sometimes even escaping from day to day life and taking time to make plans for the future. Pinterest is accessible 24/7 online and users can get a quick self-esteem boost as others take the time to follow their personal pin boards.
In today's world, we are largely visual. We love to connect with one another through images and Pinterest offers a unique opportunity to both connect with friends and businesses online to show your personality and style. Pinning with purpose will help create higher recognition for your brand online, and those that follow your pin boards will often be those that are your ideal client. Pinterest can aid you in knowing what your client wants, can offer valuable information and insight into consumer dreams and desires, and serve as a personality platform for your brand to shine through your inspirations, ideas and advice.
If you pin, just keep these simple rules in mind to ensure you pin with purpose!
1) Be respectful of the Pinterest community.
2) Be authentic and take the time to show consumers what your brand is all about.
3) Credit your sources!
Start pinning with purpose today!
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